How to recruit the right people

Your team is fantastic and there is nothing you would change about any of them, but as the business changes the team will no doubt reflect that. You may need to expand your unit or replace one of your beloved ex-colleagues (we recently wrote on how to keep staff turnover to a minimum, which you can find here).

So how can you create a smooth recruitment process as a small business?

Recruiting Online

Recruiting can easily become an expensive undertaking. A good way to keep costs low may be to promote open positions online. There are two possible ways to do this; you can pay to advertise your job openings, or you can market them for free.

LinkedIn has leveraged their reputation as the go-to place for online professionals, and have created a tailored service for businesses who may want something to complement their employment process. Alternatively, businesses can set up their own page at no cost and post for free to their followers, with the added option to pay for promoted posts.

Additionally, Facebook and Twitter offer tools to advertise. To best utilise these platforms, understanding the type of people you want to recruit will allow you to target your prospective talent pool productively.

The web is a powerful medium, but searching online for that dream candidate can take time. However, by using the right tools and identifying the correct channels to reach your desired talent pools, you may increase your chances of finding the right candidate.


Small businesses often do not have in-house recruitment capabilities, and for some outsourcing is a good option. It can ease pressure off the business (at a cost) while allocating the required resources to finding the right candidate.

Balance Recruitment, who specialise in law recruitment, spoke to us about the struggle small businesses endure when searching for exceptional people to employ.

Kath Reynolds, Director at Balance Recruitment said: “We all know what a strong impact social media has had on various industries, in particular, recruitment! Businesses expect their ideal candidate to be in easy reach, but this is not the case. It is NOT a tick box job.

“Sifting through profiles on LinkedIn may not be practical or cost-effective for a business. Specialist recruitment consultants are meeting candidates day in and day out, and could quickly draw a line through 90% of the potential candidates that appear to be relevant, but who wouldn’t fit your role or business for any number of different reasons."

Small business owners can help make the recruitment process run smoother according to Kath Reynolds. Ways to do this include, keeping organised and updating both recruiters and potential candidates on the overall hiring process. By doing this, small businesses stand to have a better chance of finding the right person for the job.

Kath Reynolds added: “These delays can often mean the client will miss out on the best possible candidate for a particular role, which can in turn, lead to more work in obtaining other potential candidates, proving costly (not to mention frustrating) to both the client and the recruiter. The result at best may mean hiring their ‘second choice’.”

Word of mouth

Extended networks can be fertile ground for recruiting, so be vocal about open positions at your workplace. By offering an incentive, (for example, a financial bonus for every person you hire) word of mouth can prove an easy and effective way to find potential employees. 

Interview process

Ending your search with a robust interviewing process will ensure that you have picked the right employee.

According to Twitter’s UK Managing Director, Dara Nasr, creating a thorough vetting process for potential candidates will prevent a bad hire.

To obtain a 360-degree view of any candidate, allow multiple people from different departments to interview each applicant. After selecting your hire, invite them to visit the offices for an informal half day to better understand their day to day tasks. This will give them a chance to realise early on whether they consider themselves a ‘fit’, and want to join the company.

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Written on in Business Insights