Born Social

Overview
Growth Street provided Born Social with capital to manage their cash flow through a critical growth stage
Established

2012


Location

London

Industry

Digital agency


Who are Born Social?

Born Social is an award-winning social media agency that works for Davids (not Goliaths). The company was formed in 2012 out of The Eleven, a start-up studio founded by childhood friends Rob O’Donovan and Ben Gateley. Today, Born Social is run by co-MDs Ben Tyson and Charlotte Hamill.

Born Social helps brands and businesses leverage social media effectively. Specialised teams take care of content creation, social media strategy, advertising, influencer management and more.

The Eleven office
Lunch table
What was their challenge?

Born Social’s rapid growth meant that they needed to move into a bigger office space. The team also wanted to develop and expand the range of services they offered. Co-MD Ben Tyson didn’t want cash flow constraints to hinder the agency’s potential to expand and take advantage of new opportunities.

So Ben began to look for a finance provider who could meet their needs.

How did they find a solution?

Born Social had two important goals: to find a financial product that would give them the flexibility they needed, and to partner with a business that really understood their needs. The management team didn’t want to give up equity by selling a stake in Born Social, but they had been unsatisfied by their conversations with traditional finance providers.

When they discovered Growth Street, all this changed. Growth Street were able to move more quickly than other providers they’d spoken to, offering Born Social a GrowthLine within a matter of days. The GrowthLine product, which works much like an overdraft, was a great fit: once Born Social were given their facility limit, their GrowthLine allowed them to draw down funds and make repayments as often as they liked in any given month, borrowing and paying for the capital they needed, when they needed it.

The Eleven office
The Eleven office
Nunchuck free zone
Creating new opportunities for the business became much easier: we could act when we wanted to and when opportunities arose, rather than when we had the cash in the bank
How was working with Growth Street?

Ben and the team found the application process smooth. Once they were on board, Growth Street’s customer dashboard made managing their cash flow seamless and intuitive.

Growth Street has taken an active interest in Born Social’s performance and the business’s long-term mission. Communication with Growth Street was simple and friendly: Ben could just pick up the phone whenever he had a question regarding Born Social’s GrowthLine facility.

Ben Tyson and Charlotte Hamill, Born Social Joint Managing Directors
What does the future hold?

Ben and Charlotte hope to continue Born Social’s success by growing their customer base while evolving and developing the services they offer. Growing the team will also be a priority for the future.

Ben Tyson

Joint Managing Director

www.bornsocial.co.uk

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Your capital is at risk if you lend to businesses. P2P lending is not covered by the Financial Services Compensation Scheme. FIND OUT MORE