Born Social

Overview
Growth Street provided Born Social with capital to manage their cash flow throughout a critical growth stage
Established

2012


Location

London

Industry

Digital agency


Who are Born Social

Born Social is a social media agency for challenger brands. The company was created in 2014 out of The Eleven, a start-up studio of lifelong friends, Rob O’Donovan and Ben Gately.

Born Social helps brands and businesses of all shapes and sizes leverage social media effectively, without the expensive price tag. By working closely with their clients across five highly specialised teams, they deliver a unique social media service to their diverse customer base.

The vibrant atmosphere in their trendy East London offices reflects what Born Social are working towards; helping businesses across Europe utilise the influence of a generation that revolves around social media.

The Eleven office
Lunch table
What was their challenge?

As Born Social progressed, their long term goals to move into a bigger office space, and to take over Europe, were close to becoming a reality. Ben Tyson, Managing Director of Born Social, did not want cash flow requirements to hinder their potential to expand and take up opportunities that came along.

Born Social continued to focus on their growth but started to experience strains on their cash flow. They required additional capital in order to keep up with increasing demand, expand into new markets, and hire more staff - so began the search to find a finance provider who could meet their needs. 

Finding a solution

Due to the nature of their business, searching for finance was not just about finding willing providers, but about finding the right financial product. Born Social investigated a number of different financing options, including raising money through selling a share of their company. However, like many small business owners, they did not want to lose control of their company, but were far from satisfied with the products and services offered by other conventional providers.  

They soon discovered Growth Street, where they were offered a credit facility within a matter of days, allowing them the flexibility to only borrow and pay for what they needed, when they needed it. 

The Eleven office
The Eleven office
Nunchuck free zone
Growth Street were really flexible... When we needed more capital to grow we had access to it really easily and really quickly.
Working with Growth Street

Young, growing and technologically savvy, Growth Street and Born Social have a lot in common. This shared ethos created a relationship that was much more than just a 'client & provider dynamic.'

The online application process and customer dashboard made applying easy, whilst managing their account was seamless and intuitive.

Unlike some other finance providers, Growth Street took an active interest in both the performance and mission of Born Social. Communication with Growth Street was simple and friendly, meaning that Ben and Rob had no difficulty picking up the phone whenever they had a question regarding their facility. 

Rob O'Donovan, The Eleven co-founder
Ben Tyson, Born Social Managing Director
What does the future hold

Born Social has gone from strength to strength, and hopes to continue with their success by catering to their growing customer base, whilst evolving their services. As they continue to hire great talent, Born Social also hopes to mimic their success abroad as they set up new offices in Amsterdam.

Rob O'Donovan

Co-Founder

www.bornsocial.co.uk

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