Who are Claret Showroom?
Claret Showroom is a fashion distributor representing Australian and American brands to retailers in the UK and Middle East including the likes of ASOS, Urban Outfitters, Net A Porter and Selfridges. They run quarterly sale campaigns in both London and Paris showrooms inviting retail buyers to see new styles and pre-order for the upcoming season.
A company that began 9 years ago, the company made the switch from sales agent to distributor. The company has been working with some great designers and brands, and has been growing quickly over the last four years off the back of that. Appearances at Sydney fashion week are only one of many pivotal moments for their business over the past years. However, their growth was putting a strain on cash flow. Co-founders and Directors Alex and Claire didn’t want cash flow to throttle their growth and set out to find a solution.